Formulated and executed assessment of business community's interest in a freestanding wellness center and other direct contracting programs for Cypress Fairbanks Medical Center (CFMC).

On behalf of CFMC administration, conducted face-to-face surveys of physicians which resulted in local ad campaign that ultimately won statewide awards.

As part of Memorial Health Center marketing plan, personally interviewed physicians, executed a formal community awareness survey, gathered patient origin and utilization data and analyzed data.

Performed site selection and demographic analysis for Spring Branch Medical Center satellite physician locations.

Conducted six months of market research/competitive analysis for El Paso freestanding emergency center prior to opening.