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Results

-Physician

-Managed Care

-Hospital

-Public Relations

-Sales

-Research

-Marketing Plans

-Lobbying

-Budget
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Physician Results

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Co-authored comprehensive marketing plan for the 30 physician tenants of the Memorial Hospital System's off campus medical professional building. After gaining doctor approval, implemented a direct mail, local newspaper and billboard advertising campaign.

Developed and wrote a series of health education articles for the physicians of the multi-specialty Durham Clinic which became the clinic's primary acquisition vehicle for three years.

Handled all new physician practice marketing for Sam Houston Memorial Hospital for two years before its merger with Spring Branch Medical Center. Also, conducted series of screenings for specialties (orthopedics, cardiology etc.) that were the most successful in hospital history.

Marketed various physician practices for selected Spring Branch Medical Center physicians.

After creating a series of successful sinus screenings for a plastic surgeon, served as consultant to his new practice start-up.

 

 


The "doctor's black bag" cover of this new practice mailer emphasized Fred Bakht, M.D.'s, family practice specialty.


This mailer for the Memorial Health Center was distributed to more than 10,000 residents as part of an awareness campaign that included a similarly-designed billboard.