One of best ways an ophthalmology practice or optical shop can maximize revenue exists in the office -- and does not require expensive advertising.

Patient recall is traditionally relegated to low-level priority and personnel. This "opportunity" led to the successful formation of Patient Recall Systems, a specialized service that selects a practice's optimal candidates for follow-up visits and contacts them directly by telephone calls and related methodologies (email & direct mail).

During the past decade, Patient Recall Systems has generated millions of dollars in actual revenue (not charges) for two of Houston's largest ophthalmology practices -- producing a minimum 6-to-1 return on investment. These figures do not include the long-term value of retaining a practice's most valued asset -- its patients' loyalty.

Patient Recall Systems' services can include:

• Project Implementation
• Recall Audit
• Patient Research
• Staff Training
• Results Tracking

The benefits of Patient Recall Systems include:

• Financial rewards without full-time salary and benefit expenses.
• Knowledge of how to target the most profitable patient groups.
• Customization of project scope and duration to fit practice goals.
• Establishing long-term relationships with patients.

Nelda G. Watson, founder of Patient Recall Systems, obtained her extensive ophthalmology practice experience as the former surgical coordinator and office manager of Texas Eye Institute (TEI) and as business development director for Houston Eye Associates (HEA). Based in Houston, TX, HEA is one of the oldest and largest sub-specialty ophthalmology groups in the nation. The patient recall systems at TEI and HEA continue to generate hundreds of thousands of dollars annually.