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Bill Ostherhout, president, Rubicon Holdings, LLC, and
co-founder, Saltgrass Steakhouses:
"Thank you for another successful demonstration of your
direct marketing expertise on behalf of Babin's Seafood House,
Saltgrass' new division
Preliminary results of your
personal distribution of special offers, chamber broadcast
fax, major company intranet programs and area business co-op
customer appreciation certificates indicate a 3-to-1 return
on investment
These results are not surprising considering
the positive, cost-effective revenue contribution you made
to Saltgrass Steak House's early development via your United
Way, school achiever awards, 2-for-1 offers and internal food
specials
As a testament to their success, many of these
programs are still being utilized -- and impacting the top
line -- as Saltgrass has grown from 5 to 18 units.
Paul McElroy, president, EPG (Lupe Tortilla's development
company) & former co-founder, Saltgrass:
"I look forward to your continued involvement in helping
me develop a site selection model similar to the successful
one you devised at Saltgrass
Your opening program for
our recent location on I-45 North helped us get off to a record-breaking
start."
Fran Yard, marketing director, James Coney Island:
"Our budget is small, so I am always looking for ways
to leverage our exposure. The promotions you have brought
us have made a positive impact on our sales and have fit nicely
with our image."
Andrew Huang, marketing director, the Alley Theatre:
"The promotion you engineered for our production of
A Christmas Carol was one of the most successful to date.
This year's revenue for a Christmas Carol set an all-time
record for the Alley, due in large part to the visibility
and discount ticket coupon opportunity with James Coney Island."
Mark McElroy, president, Hope Automotive:
"For every dollar we spent we received two back. And
the final invoice was even less than your quote
The
time frames were exactly what you promised. We tried all types
of advertising and must say using your company was pain free
and mistake free."
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