Vice President / Business Development

Nelda Watson began her professional career in medical administration -- working her way to office manager of the Durham Clinic, a 32-physician multi-specialty clinic, before becoming surgical coordinator and the office manager of Texas Eye Institute (TEI), a seven-physician ophthalmology practice with several satellite locations in Houston, TX.

In addition to her outstanding organizational and people management skills, Nelda possessed a keen interest in marketing. She realized that one of the priority functions of TEI -- patient interaction -- was often executed by the lowest-paid personnel. She devised a business in which patients who had not visited the clinic within the past year would be identified through chart review, then personally telephoned.

Patient Recall Systems (PRS) has consistently deliverd millions of collected dollars (not charges) and high return on investment to its clients during the last decade.

As a consultant, Ms. Watson also introduced PRS to select physicians at Houston Eye Associates, the Gulf Coast's largest ophthalmology clinic with 21 physicians and three satellite offices. HEA hired her in 2000 to direct all of its business development activities -- including managing its satellites and overseeing the move and build out of one of those clinics. In her business development capacity, she redesigned HEA's logo; helped create HEA's first website; increased attendance at Doctor of Optometry (O.D.) continuing education seminars by 100%, and selected and educated staff to handle the patient recall process. During her first year, patient recall added $400,000 in actual dollars collected to HEA's top line.

Ms. Watson has since returned full-time to developing Patient Recall Systems and leading The Watson Group's efforts to serve the "eye" market. Presently, she is point person for all of the Holladay LASIK Institute's marketing and advertising activities.

Her experiences at TEI and HEA -- and working with O.D.s -- give her special practical experience in ophthalmology.