An Internet website is more than a visual brochure with splashy colors and clever animation. It is a marketing vehicle that must to be developed taking into consideration the target audience and its interests -- then communicating how the client can satisfy those needs.

Even after your site is launched, unless one knows how to find it -- it will not produce sales results. The website should be integrated into every aspect of a business' marketing (from business cards to collateral to external advertising). Still, to take advantage of the worldwide web's power, top-level search engine placement is required.

Granted, many web design firms can write HTML and create an eye-appealing site. The Watson Group in concert with its Internet partner, renown designer Mike Lundy and Digimagik Design, can uniquely fulfill all the requirements for successful website development AND search engine optimization.

To begin the process, The Watson Group helps the client define its target audiences and its selling points -- and registers the client's desired "name" (also known as "url"). The next step is development of an "engineering-like blueprint" which allows tweaking and adjustment before writing and graphic/photography scanning occurs. This permits a "true" bid with no surprises. This type of effective planning in advance ensures the dollars to program the site are well-spent.

The Watson Group then writes site materials and works hand-in-hand with Digimagik Design to complete the production process, showing the client the progress at selected intervals -- such as after the development of the home page, navigation and inside page format.

Digimagik Design specializes in custom graphic interface design and dynamic web animation that will seperate your site from the competition.