As corporate director of marketing for Memorial Care Systems, participated in the initial business plan development of the Memorial 55 Plus program.

Directed Memorial 222-CARE physician referral service operations and marketing. In one year, increased physician referral calls by 25 percent through precise pinpointing of target audiences and prudent media buying. Utilized direct mail to cross-sell additional hospital services.

Directed the packaging and promotion of Memorial Care System's MOMs maternity product.

As marketing resource to Specialty Care Division of Lifemark Corporation, devised series of national incentive-based ads and direct mailers that significantly increased mail-order business of several dental laboratories.