President

Greg acquired his extensive medical marketing expertise during the last 20 years as an executive with several Fortune 500 companies and as an independent consultant in his hometown of Houston, Texas. He has directed and participated in the hands-on development of all phases of marketing and advertising for international health care companies, hospitals and physicians as well as consumer-driven retail entities. From this wide range of experience, he has developed his niche -- helping businesses achieve tangible results through targeted marketing.

During the past few years, he has obtained specific expertise in ophthalmology and optical marketing. His partner, Nelda Watson, worked previously for two of Houston's largest ophthalmology practices, Houston Eye Associates and Texas Eye Institute. Presently, Greg and Nelda direct the advertising and marketing efforts of LASIK surgeons Jack T. Holladay, M.D., and Jeffrey C. Whitsett, M.D., and provide strategic consulting and employee development services for Chris Cabler, M.D. Additionally, The Watson Group is handling the startup marketing of Carol Boren, M.D.'s, retail operation, Lone Star Optical, in Brownwood, TX.

For the past few years, the Watson Group has also directed marketing for Robert Behar, M.D., director of radiation oncology for several HCA Healthcare hospitals including the Spring Branch Radiation Oncology Center on the campus of Spring Branch Medical Center.

Greg started his medical marketing career with Lifemark Corporation where he served as in-house ad agency to the multi-million dollar Specialty Care Division which included five national companies and more than 100 field units. Later, at American Medical International (AMI), he was Houston region marketing manager for 10 hospitals. He also served as corporate director of marketing for Memorial Care Systems. During those tenures in the 1980s, he cost-effectively managed millions of advertising dollars. His print, radio and testimonial television ad campaign introducing The Wound Care Center generated more than $8 million dollars in the first year, and ultimately three times that in ancillary revenue and surgeries. His brand-name packaging of the AMI Emergency Center was a model within the international company, which was the second largest hospital management group in the world at the time.

After a national award-winning college journalism career, Greg earned his Bachelor of Arts Degree from the University of Houston and worked for several daily Texas newspapers. He returned to Houston to lead a lobbying coalition of the Harris County Medical Society, The University of Texas Health Science Center and Baylor College of Medicine, before joining Lifemark.