Whether promoting an ophthalmology practice, LASIK surgery center or retail optical shop, The Watson Group can draw upon practical experience to drive patients to its "eye" clients.

Nelda Watson gained special insight in this field as surgical coordinator and office manager at Texas Eye Institute (TEI) and as business development manager for Houston Eye Associates (HEA). Both TEI and HEA are multi-physician, multi-unit ophthalmology practices.

Between these tenures, Nelda created Patient Recall Systems, a unique service that combined prudent chart selection and personal telephone calls to consistently generate millions of dollars in cataract surgery revenue. Patient Recall Systems can easily be adapted to glaucoma and retail optical patients.

This experience -- coupled with her partner's global marketing expertise -- have attracted a diverse set of "eye" clients, including two LASIK surgeons, a solo practice ophthalmologist and a major statewide retail optical group. In addition to managing these clients' external and internal marketing, The Watson Group has recruited employees, coordinated office construction and provided strategic and business planning services.

The Watson Group intends to parlay its proven track record in "eye" marketing to future regional and national clients as it focuses its medical marketing vision.