During the past two decades, The Watson Group has been involved first-hand in the following marketing techniques:

RESEARCH

Consumer Definition - Interviews; Surveys; Focus Groups; Zip Code Analysis, and Demographic & Psychographic Profiling
Data Base Development - Response Tracking; New & Existing Customer Identification, and Target Market Definition
Site Selection

PLANNING

Strategic - Industry Analysis; Marketing Audits; Mystery Shopping; Competitive Analysis; SWOT Analysis; Marketing Goals, Objectives and Strategy Definition; Action Plans & Timetables, and Budget & Project Estimating

EXECUTION

Plan Implementation - Advertising; Direct Marketing; In-Store Promotions; Co-Op Marketing; Special Event Coordination; Radio and TV Development; Telemarketing; Merchandising, and New Technology (Internet, etc.)

Writing Services - Ads; Sales Letters and Collateral Materials; Television & Radio Creative, and Internet Copy

Design Services - Logos & Corporate Identity Packages; In-Store Displays; Print & Yellow Page Ads; Brochures; Direct Mail; Newsletters; Packaging; Exhibit/Display Booth Design; Flyers; Billboards, and Corporate Videos & Slide Shows

Media Placement - Billboard Selection; Magazine and Newspaper Insertion Orders, and Radio and TV Buys

Sales - Direct and Referral

Media Relations - Press Release Development and Television News, Radio, Magazine and Newspaper Article Placement

Education and Training - Sales Training; Customer Service Training, and Special Seminars
Signage - Permanent and banners

ANALYSIS

Tracking Results - Systems Set Up; Cost-Benefit Analysis; Return-on-Investment Models, and Break-Even Analysis

EXPANSION

Business Development - Site Selection Support and Modeling and Capital Fund Raising.