The Watson Group consists of core facilitators Greg and Nelda Watson -- and a cadre of experienced outside experts in disciplines incorporating advertising creative, media buying, graphic design, printing and internet site development, among others.

Originally founded 14 years ago as a specialized medical marketing firm, The Watson Group has demonstrated that sound marketing techniques can be applied to retail operations such as restaurants and other service/retail firms.

Founder Greg Watson learned during his early corporate tenures how to cost-effectively obtain results. Even though he has managed millions of dollars for former employers and consulting clients -- and has been involved in high-profile major media television, radio and print advertising campaigns -- his focus is targeted marketing.

His brand of targeted marketing incorporates research, planning AND implementation. As importantly, his experience as a purchaser and provider of marketing services provides a unique business perspective.

Like a "special forces unit", The Watson Group becomes a part of its client's team, integrating with senior management and operations, then playing the role of field general, sergeant and/or infantry, depending on the situation.

All the while, The Watson Group engages in guerilla warfare, using its hands-on knowledge to deploy resources most efficiently to meet objectives -- without busting the budget.